Theme: Sense and Sensibility

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain rules and regulations).

Louis De Geer konsert & kongress
Dalsgatan 15
Norrköping, Östergötlands län, SE-60181
Sweden

André Skagervik

Director Marketing and Communications at Ottobock Ostergotland County, Sweden Marketing and Advertising

Experienced marketing and business director with a wide background within corporate strategy, brand development, sales, business development, management, corporate communications, creative direction, e-commerce and CRM. Today I work as Director Marketing and Communications for Ottobock Scandinavia Group, a leader in the orthopedic industry with over 600 employees and an annual turnover exceeding 1 billion SEK. Previously I have worked as Business Director at Rehband International, Head of Strategy at one of Scandinavia's largest B2B agencies, and been responsible for the sports retail chain Stadium's international digital marketing communications. A creative strategist and leader, with the ambition to combine a broad communicative background with a clear business focus. I strive to make a difference.

Annika Wallin

Associate professor, Cognitive Science, Department of Philosophy

My main research interest is how everyday cognition (on a higher level such as problem solving and decision making) should be understood, both from a theoretical and a descriptive perspective. Present projects Decisions in front of the supermarket shelf: How familiarity mediates top-down and bottom-up influences on visual attention (research leader) We use mobile eye-trackers to measure and understand consumers' visual attention when they make decisions in front of supermarket shelves. We do this ... Science and Proven Experience We want our decisions to be founded on scientific evidence – and on "proven experience", two types of evidence with uncertain natures. We seek to understand ... LUCID - Lund University Centre of Excellence for Integration of Social and Natural Dimensions of Sustainability LUCID is a Linneaus programme, coordinated by L. Olsson, Lucsus. It aims at creating completely new and unique synergies across natural and social sciences ...

Gert Gigerenzer

Director Harding Center for Risk Literacy, Max Planck Institute for Human Development

Dr. phil. in Psychology, 1977, Universität München Habilitation in Psychology, 1982, Universität München Gerd Gigerenzer is Director at the Max Planck Institute for Human Development and Director of the Harding Center for Risk Literacy in Berlin. He is former Professor of Psychology at the University of Chicago and John M. Olin Distinguished Visiting Professor, School of Law at the University of Virginia. He is also Batten Fellow at the Darden Business School, University of Virginia, and Fellow of the Berlin-Brandenburg Academy of Sciences and the German Academy of Sciences. Awards for his work include the AAAS Prize for the best article in the behavioral sciences and the Association of American Publishers Prize for the best book in the social and behavioral sciences. His award-winning popular books Calculated Risks: How To Know When Numbers Deceive You, and Gut Feelings: The Intelligence of the Unconscious were translated into 18 languages. His academic books include Simply Rationa

Katarina Gospic

MD, PhD, Founder and owner of Brainbow Labs Stockholm, Sweden

Katarina Gospic is an M.D., Ph.D. and a M.Sc. in Physiology from the Karolinska Institute (KI). She has more than 10 years of experience in brain research and her PhD thesis about neuroeconomics, decision making and emotional regulation. Since three years, she runs the consulting firm Brainbow Labs (www.brainbowlabs.com) where she spreads knowledge about the brain in business in order to boost health, well-being and performance. Katarina is also the author of the best-selling Choose Right! A Guide to Good Decisions and to The Social Brain. In fall 2015 her third book will be published. Since 2015 Katarina and her business partner Isabelle Sjövall is working with a new concept called Grey Matters (www.greymatters.se) were the mix neuroscience with interior design in order to create optimized environments.