TED Fellow Bruce Friedrich plans to compete with the meat industry on its own terms — by creating alternatives to conventional meat that taste the same or better and cost less.
Why you should listen
Bruce Friedrich is cofounder and executive director of
The Good Food Institute (GFI), an international nonprofit that is fostering a sustainable, healthy and just agricultural system through food innovation. With branches in the United States, India, Israel, Brazil, Europe and Asia Pacific, GFI is accelerating the production of plant-based and cell-based meat, eggs and dairy in order to bolster the global protein supply while protecting our environment, promoting global health and preventing food insecurity and animal cruelty. Friedrich has penned op-eds for the
Wall Street Journal,
USA Today, the
Los Angeles Times,
Chicago Tribune,
Wired and many other publications. He has appeared on
The Today Show,
NBC Nightly News,
CBS Evening News and a variety of programs on MSNBC, Fox News, and CNN. Friedrich has coauthored two books, contributed chapters to seven more, and has written seven law review articles. Watch his TEDxSonoma talk
here.Friedrich graduated
magna cum laude, Order of the Coif, from the Georgetown University Law Center and holds degrees from Johns Hopkins University and the London School of Economics.