How do consumers get attached to, come to rely on and trust, the brands they use? How do brands find new ways to develop these relationships? These are the questions Paul Kemp-Robertson spends his time wondering about. Kemp-Robertson is the Editorial Director of Contagious Communications, which he cofounded with Gee Thomson in 2004. Contagious Communications is a multi-arm advertising resource that runs the quarterly magazine Contagious, an app that showcases videos of innovative marketing case studies and various other online resources.
Kemp-Robertson has previously served as editor of shots and Worldwide Director of Creative Resources at Leo Burnett Chicago. He lives in St. Albans, Hertfordshire.
“Is there a reason for governments to be in charge of money?” asks Paul Kemp-Robertson in today’s talk. Judging by the new raft of alternative currencies—from digital coins to point systems that reward customers of a certain brand—the answer might someday be “no.” Again. As Kemp-Robertson suggests, many people seem to trust brands more than […]
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