Business
Let’s stop calling them “soft skills” — and call them “real skills” instead
What separates thriving organizations from struggling ones? Author and thinker Seth Godin explains that it's all about soft skills.
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Seth Godin
Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.
Why you should listen
"Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own." In fact, he's as focused on spreading ideas as he is on the ideas themselves.
After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. Godin has produced several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and Purple Cow (which was distributed in a milk carton). In 2005, Godin founded Squidoo.com, a Web site where users can share links and information about an idea or topic important to them.
More news and ideas from Seth Godin
Business
Here’s why you need to have more bad ideas
When you're struggling to come up with a fresh sentence, concept or product, it's too easy to think all the great ideas have been used up. Well, that's not true, says marketer and author Seth Godin. So befriend your bad ideas -- they're your essential steps on the path to better.
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Live from TED
Everything I’ve learned I learned from clarinet practice: Seth Godin at TED2014
As a child, Seth Godin played the clarinet. Or — he tried .. sort of. At TED2014, he explains how he trudged through lessons, never trying hard enough to produce a note that sounded like the ones he heard from “real” clarinetists. “I took lessons,” he says, “but I’m not sure I actually played the […]
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