Sylvester Chauke

Branding disruptor
Marketing veteran Sylvester Chauke asks a provocative question with his work: "What if advertising told the truth?"

Why you should listen

Often found mindlessly wandering the high streets and supermarket aisles or stalking consumers as they engage with brands and products, Sylvester Chauke is a disruptor in brand communication. He previously worked as National Marketing Director for restaurant group Nando’s and director of marketing and communications at MTV Networks Africa. In 2012, he founded DNA Brand Architects, which won the ICCO World’s Best PR campaign, PRISM Large PR Agency of the Year in 2021, 2022 and 2023 and Adweek "Top 100 Fastest Growing Agencies in the world."

Chauke is also the winner of the CNBC All Africa Young Business Leader of the Year, Top 100 Influential Africans, a member of the Advisory Council for the World Economic Forum Global Shapers and a board member of the SA State Theatre. He believes in the power of creativity to transform the communications agency landscape in Africa.

Sylvester Chauke’s TED talk

More news and ideas from Sylvester Chauke

News

Flipside futures: The talks of TED@BCG 2023

November 16, 2023

Today is good, but tomorrow can always be better. There are new possibilities for our future if we use our uniquely human creativity. In a day of talks and performances, 16 leading minds gathered to flip expected thinking on its head and map out how we might build a brighter future. The event: TED@BCG: Flipside […]

Continue reading